Beginning Farmer Agri-Tourism Workshop in California
Beginning Farmer Agri-tourism Workshop to be held on Wednesday, March 26th 2014, 9 am - 3:30 pm at Morgan Hill Community Center, Morgan Hill, California
RSVP for this workshop by signing up at https://www.sagecenter.org/projects/beginning-farmer-rancher-program/. For more information, please email beginningfarmerrancher@sagecenter.org or call 510-526-1793 x5. Cost: Program and lunch: $10 (or sliding scale). Free follow up technical assistance is available to a limited number of beginning farmers and ranchers in Alameda, Contra Costa & Santa Clara Counties. Audience: The program is geared to beginning agri-tourism operators; more experienced operators are welcome.
Program and Presenters:
8:30 am Check in and registration w/ refreshments
9:00 am Welcome and introductions
9:15 am Panel of current agri-tourism operators: Brent Bonino, LJB Farms; Pete Aeillo, Uesugi Farms; Liza Garibaldi, Shady Creek Farm; Andy Mariani, Andy’s Orchard; and Kim Windsor, Windsor Farm
10:15 am Assessing Your Farm/Ranch for Agri-Tourism Potential: Penny Leff, Agri-tourism Coordinator, UC ANR Small Farm Program
10:45 am Break
11:00 am Regulatory overview: Bill Shoe, Santa Clara County Planning Department; Martha Wien, Santa Clara County Environmental Health; Insurance Overview: Eric Isaacson, Interwest Insurance Services
12:15 pm Lunch and networking
1:00 pm Business Resources: Dennis King, Small Business Development Center
Marketing overview – tools and best practices: Jenn Beninger, iBrandYourBusiness
2:00 pm Break
2:15 pm Connecting to local tourism and local food communities: John Horner, Morgan Hill Chamber of Commerce/Morgan Hill Tourism Alliance; Ana Lelescu, CA Passport Tours; and Sadie Clements, Farm to Market Tools and Services, Community Alliance with Family Farmers
3:15 pm Wrap up and summary
3:30 pm Adjourn
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